Experience TRUE Innovation

Luxury Creme Color

RAHA TRUE Luxury Creme Color is an expansive range of permanent and demi-permanent hair color that is formulated using the finest dyes and ingredients available to us through our global supply chain. TRUE is produced in Spain and represents the leading edge of European haircolor technology. TRUE is composed of 8 tonal families which include pure neutral, brown, golden, copper, violet, mahogany, blue ash and green ash. The formulation employs nano pigment technology for superior versatility and results. TRUE color produces opaque results with translucent benefits allowing for 100% coverage of grey with the ability to produce a high gloss and vibrant finish.



Choose from over 100 Permanent Shades, over 50 Demi-Permanent Shades, 7 High Lift Options & 6 Glo Series Fashion Shades..


Key Ingredients

A combination of argan oil and silk protein, in addition to a cocktail of other natural oils and extracts such as Aloe Vera and Wheat Protein create a product that provides the hair with moisturizing, nourishing, caring and protecting properties leaving the hair soft, healthy and shiny. Made with the finest dyes available, True guarantees a long lasting and vibrant color.



Achieve stunning and eye catching Blondes with TRUE Blue Powder Lightener and 7 High Lift 100 Series Shades..


Glo Series

The TRUE Glo Series is a collection of 6 vibrant fashion hues which includes Blue, Violet, Ruby Red, Yellow, Orange & Copper. Use Blue Glo and Violet Glo over pre-lightened hair. Use Ruby Red, Yellow, Orange & Copper Glo with 30 Vol. Developer to achieve 2-4 levels of lift on natural hair.

RAHA TRUE Color Menu

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Salon Professional? Use True Color In-Salon

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